About Boncafé

Boncafé (Hong Kong) Limited

Boncafé (Hong Kong) Limited is part of Massimo Zanetti Beverage Group (MZBG), which is a leading Italian beverage brand with a worldwide presence. Boncafé (Hong Kong) Limited imports and distributes high quality coffee and tea, chocolate, coffee machines and other beverage equipment to both foodservice and retail markets. The major brands distributed in Hong Kong includes Boncafé and Segafredo Zanetti roasted coffee, and La San Marco semi-automatic professional coffee machines. We offer our clients professional coffee solutions, training and, what is extremely significant, access to technical support.

History of Boncafé Group

Boncafé was originally established in Singapore in 1962. The founder Mr Werner Ernst Huber, a Swiss National and commodities trader with an expatriate wife who was lamenting about having a hard time finding a decent cup of coffee in Singapore. Inspired by their exchange, he opened a small business roasting 100% pure gourmet coffee. Under Mr Huber’s vision and experience in commodity trading to acquire samples of green coffee beans. With a small battery-operated coffee roaster, he began his lifelong passion in building the brand, Boncafé, into a household name with a regional presence. Today, Boncafé products and services are actively distributed in various markets around the world including South East Asia, Asia, Indian Sub-Continent & Indian Ocean, United Arab Emirates, Europe, Africa and South America.

Code of Ethics

View our Code of Ethics.

PROMISE, VISION & MISSION

OUR PROMISE: BREWING EXCELLENCE FROM CROP TO CUP... AND BEYOND

We believe in adding value to our business partners by providing exceptional product quality and after-sales service. By providing relevant and personalized after-sales support, we help you get the most out of your Boncafé and Segafredo Zanetti experience.

OUR VISION

To be a leader in the gourmet coffee, tea, and foodservice industry by committing to a culture of quality, excellence, integrity, and passion for all things brewed.

OUR MISSION

To consistently deliver brewing excellence through our products, services, and relationships.