Massimo Zanetti Beverage Group, world leader in the production, processing and marketing of roasted coffee, announces, through its Hong Kong subsidiary Boncafé (Hong Kong) Limited, the start of the collaboration with Café de Coral Group, the leader of quick-serve restaurants in Hong Kong and Southern China. Through this partnership, Boncafé (Hong Kong) Limited will provide Segafredo Zanetti coffee of the highest quality to approximately 160 Café de Coral restaurants in Hong Kong. The Segafredo Zanetti coffee blend chosen by Café de Coral is the result of Massimo Zanetti Beverage Group expertise in blending and roasting coffee in a pure Italian tradition, in order to satisfy the eclectic tastes of Hong Kong customers.

Café de Coral X Segafredo Zanetti: A Touch of Sophistication

Café de Coral understands that the most important part of the day is a fresh cup of coffee to set the mood. Café de Coral delivers one of Europe’s top coffee brands to Hong Kong, Segafredo Zanetti, launching the all-new coffee series. There are four different types of coffee available, including Italian Regular Coffee, Extra Strong Black Coffee, Latte and Cappuccino. The coffee beans are specially blended for Café de Coral to suit Hong Kongers palates, allowing the coffee flavours to be fragrant yet not acidic; full-bodied, yet bittersweet, while not losing the essence of the blend. In hopes of bringing Italian coffee culture to Hong Kong, allowing the busy bodies to take a break in their daily lives over a cup of Italian coffee, giving new meaning to a fast food dining experience.